GoWit runs lightning-fast auctions to determine the best ads to show on your platform and calculate how much you make revenue from those ads. Auctions allow brands and vendors to bid for an opportunity to be featured with a “sponsored” tag or appear as a display ad on premium spots on your platform.
GoWit offers three types of auctions:
Adjust various campaign settings to optimize the performance of your platform.
Bidding is the process that allows advertisers and brands to compete for premium ad placements by participating in the ad auctions. There are two bidding strategies offered in our platform: Dynamic Bidding and Fixed Bidding. These strategies tell us how to bid in the auctions, and can assist advertisers in reaching their specific campaign goals.