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Platform Overview

The GoWit Retail Media Ads platform is an all-in-one advertising solution that enables marketplaces, retailers, and delivery services to monetize their digital properties, while allowing vendors and advertisers to easily launch and manage campaigns.

It is a white-label platform that each partner can brand as their own, turning their e-commerce site or app into a revenue-generating ad network.

By onboarding their sellers and brand partners as advertisers, marketplaces can unlock:

  • New high-margin revenue streams
  • Deeper customer engagement

At the same time, advertisers gain a self-service tool to reach in-market shoppers at the point of purchase with advanced targeting and real-time performance visibility.

Core Strengths​

Real-Time Bidding Infrastructure​

  • Built on a high-performance, event-driven architecture to conduct ad auctions in real time.
  • Every ad placement triggers a lightning-fast auction among eligible ads, with an average execution time of ~10ms for ad serving.
  • Infrastructure reliably handles millions of ad requests per hour with minimal latency.
  • Supports multiple auction models (first-price, second-price, etc.) and can be customized to retailer needs.
  • Ensures relevant ads are delivered instantly with speed and consistency.

🎯 Advanced Targeting Capabilities​

  • Supports granular targeting options:
    • Contextual (category pages, search keywords)
    • Audience segments (e.g., high-value customers, category enthusiasts)
    • Geographic (store or region level)
    • Time of day (dayparting)
  • Includes auto-targeting features, powered by machine learning, to optimize product and audience focus automatically.
  • Ensures personalized and relevant ads that drive engagement and performance.

📊 Comprehensive Ad Performance Analytics​

  • Includes built-in, real-time analytics for advertisers and marketplace admins.
  • Dashboards show key metrics updated in near real time:
    • Impressions
    • Clicks
    • CTR (Click-Through Rate)
    • CPC (Cost Per Click)
    • Spend
    • Sales (Indirect and Direct)
    • ROAS (Return on Ad Spend)
  • Data can be sliced by campaign, placement, product, audience segment, and more for deep insights.
  • Insights & reporting tools enable:
    • Advertisers to adjust bids and targeting based on performance.
    • Marketplaces to view aggregate network insights.
  • Metrics are measured and displayed with minimal delay, providing an up-to-the-minute view of ad impact.