Sponsored Brand Video
**Sponsored Brand Video ** is a format that overlays product information onto video ads, similar in spirit to Sponsored Brand Display.
In this format, a video ad is complemented by embedded product details. For example:
- The video plays alongside a product image and name.
- A “Shop Now” call-to-action links directly to the featured product.
- Product price and other details are displayed in real time.
Take a look at the product listings below to see how Sponsored Brand Video will be displayed.
Why Use Sponsored Brand Video?
- Combines video storytelling with real-time product promotion.
- Engages users with immersive video content while presenting up-to-date product information.
- Designed to drive both inspiration (via the video) and conversion (via the embedded product card).
A typical flow:
- A viewer watches a short clip showcasing a product in use.
- While watching, they see the product’s image, price, and details.
- With one click, they can go directly to the product detail page (PDP).
Key Benefits
- Premium ad experience: Video ads are more engaging and interactive.
- Conversion-oriented: Embedded product cards shorten the path to purchase.
- Up-to-date product info: Fully integrated with GoWit’s product feed, ensuring details like price and availability are always current.
- Higher value for marketplaces: This premium format can command higher CPVs and drive strong engagement for brands.