Skip to main content

Sponsored Video

Sponsored Video ads are video placements integrated into the marketplace’s site or app.

They allow advertisers to deliver compelling, story-driven content (e.g., 15–30 second video clips) designed to capture shopper attention and build brand awareness.

Sponsored Video ads can appear in:

  • Homepage video carousels
  • In-feed video units
  • Other high-visibility slots across the marketplace

These placements are ideal for brand storytelling and product demonstrations.

Take a look at the product listings below to see how Sponsored Video will be displayed.

sponsored-video.png

Technical Standards​

  • VAST-compliant: Uses standard video ad tags so that video players can request and play ads seamlessly.
  • Compatible with common video players (e.g., IMA SDK, Dailymotion Player).
  • Supports flexible integration across web and app environments.

Why Use Sponsored Video?​

  • Combines sight, sound, and motion for maximum impact.
  • Builds awareness and consideration by engaging shoppers with immersive content.
  • Perfect for showcasing brand identity or demonstrating products in action.

Tracking & Analytics​

The GoWit platform provides full tracking on Sponsored Video ads, including:

  • Impressions
  • Clicks
  • Quartile views (25%, 50%, 75%)
  • Completions

These metrics give advertisers rich insights into how shoppers engage with their video content, enabling data-driven optimization.