This page defines the metrics shown in the dashboard and in reports on the platform. Each entry gives the definition, the formula and the unit; rates also have an example calculated from the worked example below, so you can check what a number means and recalculate it from the totals of the selected period. Base totals are written with the column names of the daily reporting CSV file.
Using a predefined report, you can create performance reports based on product, category, brand, keyword and campaign.
This page describes the columns of the daily aggregated CSV file that marketplaces receive through the API. It is written for marketplace and integration teams that load the file into their own systems. If you are an advertiser looking for what a number in the dashboard means, see Analytic Metrics.
Reports are to evaluate the performance of ads created on your platform. Reports provide insights using various metrics and dimensions related to campaigns and advertisers.
Scheduled Reports can be created at the request of the admin. They are sent to the requested account at specific time intervals.