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CNAME Configuration (Custom Domains)

Use Case​

CNAME configuration allows a GoWit partner to present the GoWit advertiser interfaces (e.g. ad management panel and reports) under the partner’s own domain. This means that instead of directing users to a GoWit URL (such as platform.gowit.com), the partner can use a branded subdomain like ads.marketplace-name.com.

This provides a seamless white-label experience – end advertisers see the partner’s branding/URL, not GoWit’s. For example, other ad platforms achieve this by serving content from the partner’s subdomain instead of the provider’s domain:

How It Works​

DNS CNAME Setup​

  1. The partner chooses an appropriate subdomain (e.g., ads.partnerdomain.com).
  2. A CNAME DNS record is created pointing this subdomain to GoWit’s panel infrastructure.
  3. This setup makes ads.partnerdomain.com an alias of the GoWit platform host. Users accessing this URL are routed to GoWit’s servers, while still seeing the partner’s domain in the browser.

Automatic SSL Provisioning​

  • Once the CNAME record is in place and propagated, GoWit automatically issues and installs an SSL/TLS certificate for the custom domain.
  • The platform handles certificate generation and lifecycle management (renewals, etc.) behind the scenes.
  • As a result, https://ads.partnerdomain.com loads securely with a publicly trusted certificate, with no manual management required from the partner.

Requirements​

Domain Ownership​

  • The partner must own or control the domain used for the custom URL.
  • Domain control is verified via DNS – creating the required CNAME record serves as proof of ownership.
  • If additional verification is ever required, it will also rely on DNS-based validation.

Unique Subdomain (No Conflicts)​

  • The subdomain chosen must not already be used for other services or DNS records by the partner.
  • It must be a fresh, dedicated DNS entry reserved for the GoWit integration.
  • Using a subdomain with existing services (e.g., wildcard SSL or apps) may cause issues with GoWit’s SSL or routing processes.

📌 Note:
Configuring a custom domain via CNAME is highly recommended for white-labeling scenarios where the partner wants to hide GoWit’s branding from end advertisers. By using your own domain, the entire user experience (URL, interface, etc.) appears under your brand, with no obvious references to GoWit.