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Campaign Management in GoWit

Once your campaigns are created, the GoWit platform provides intuitive tools to track their status and performance.

This guide covers the two primary areas for campaign management:

  1. The Meta Campaigns List
  2. The Campaign Details page

Part 1: The Campaign List Page​

  1. From the main GoWit dashboard, click on Campaigns in the left-hand navigation menu.
  2. Select Off-Site from the submenu.

Monitor Campaign Status​

Review the Status column to quickly understand the current state of each campaign. Common statuses include:

  • In Review: The campaign has been submitted and is awaiting approval from the marketplace.
  • Active: The campaign has been approved and is currently running.
  • Completed: The campaign has finished its scheduled run.
  • Rejected: The campaign was not approved by the marketplace.

Customize Your View​

  • To change the data you see, click the “Column” button on the top right.
  • In the dropdown menu, check or uncheck the boxes next to metrics like:
    • Ad Spend
    • CPM
    • CTR
    • ROAS

This lets you customize the columns in your campaign table.

Search for Campaigns​

  • Use the “Search in Campaigns” bar at the top of the list to quickly find a specific campaign by name.

Access Campaign Details​

  • Click on any campaign’s name in the list to navigate to its dedicated Campaign Details page.

Part 2: The Campaign Details Page​

The Campaign Details page provides an in-depth look at a single campaign's setup and performance.

Step 1: Review Key Campaign Information​

At the top of the page, you can review the campaign’s core settings at a glance:

  • Status: Current state of the campaign (e.g., In Review).
  • Life Time Budget: Total budget allocated to the campaign.
  • Audience: The target audience selected for the campaign.
  • Creative Preview: Icons representing the ad creative.

Step 2: Analyze Performance Metrics​

The main table on this page will populate with performance data once the campaign is active.

Key metrics include:

  • Impressions
  • Link Clicks
  • CPM (Cost Per Mille / 1,000 impressions)
  • CTR (Click-Through Rate)
  • Ad Spend
  • ROAS (Return on Ad Spend)

These metrics help measure the effectiveness of your campaign.