Campaign Setup & Ad Serving
Why isn’t the campaign I created showing on the homepage?
| Possible cause | What to check / do |
|---|---|
| Placement / targeting mismatch | Only campaigns whose Placement includes In Home Page (or equivalent) can render on the homepage. Check the campaign‑level → Placements list. |
| Campaign status or dates | Status must be Active and Start Date must be ≤ now. End date (if any) must be in the future. |
| Creative / format mis‑match | The homepage slot may accept only certain formats (e.g., banner, mix‑video). Verify that at least one active, approved creative matches the slot spec. |
| Low bid / pacing limits | If multiple campaigns compete for the slot, a very low bid or exhausted budget can prevent delivery. Review bid and pacing diagnostics. |
What are the video dimensions for Video ads?
| Aspect‑ratio | Minimum resolution (px) |
|---|---|
| Landscape 16 : 9 | 1920 × 1080 (Full HD) |
| Vertical 9 : 16 | 1080 × 1920 |
| Square 1 : 1 | 1080 × 1080 |
Upload at or above these sizes to avoid scaling artefacts. Keep file size < 50 MB and use H.264 + AAC in MP4.
How does stock‑level behaviour affect ads?
| Platform setting | Effect on campaign build‑time | Effect at ad‑serve time |
|---|---|---|
| Block at campaign | Low/zero‑stock SKUs are hidden in the product picker; they cannot be added. | N/A (they never make it in). |
| Allow in campaign, block in ads (default) | You can add low‑stock SKUs; UI shows a Low Stock badge. | During ad selection those SKUs are automatically skipped until stock ≥ min‑qty. |
| Warn only | SKU always visible/servable; UI shows warning badge. | Ad server still serves even if stock = 0. Advertiser must pause manually. |
Is it normal to see different delivery between App and Web?
Yes. One campaign can serve on both channels, but:
- User‑traffic mix differs (e.g., heavier evening app usage).
- Slot frequency / caching in the mobile SDK may reduce requests compared with web pages.
- Connectivity logic (e.g., SDK suppresses ads on slow connections).
- Measurement timing – impression beacons may fire at slightly different events.
Small‑to‑moderate variance is expected. If a platform shows zero delivery, validate its SDK / tag integration.
How is spend determined for campaigns without end dates?
| Budget type | Behaviour when no end‑date set |
|---|---|
| Daily | Spends up to the daily cap every day, indefinitely. |
| Total (Lifetime) | Runs until total budget exhausts. Pacing follows Spend Strategy (EVENLY, ASAP, FRONT‑LOADED, etc.). |
| Flexible (Daily + Total) | Observes the daily cap while also halting once the lifetime cap is hit. |
Because there is no terminal date, you must pause or edit budgets manually to stop spend.
How long until ads are visible after campaign setup?
- Propagation window: typically a few minutes; allow up to 1 hour for all caches/ad‑servers to ingest new or edited campaigns.
- If nothing shows after an hour, re‑check status, dates, budget, and placement eligibility.
Can I launch a campaign without an end date?
Yes. End Date is optional. A campaign with a blank end‑date is “always‑on” and will:
- Continue spending per its budget rules (daily or lifetime).
- Remain active until you pause or until lifetime budget reaches 0.
Can I update the product list in an active campaign?
Yes. While the campaign is running you can:
- Add SKUs – they become eligible after the usual propagation delay.
- Remove / pause SKUs – stops new impressions immediately.
- Changes do not require pausing the whole campaign.
Can I use the same product in multiple campaigns?
Allowed. Each campaign‑SKU pair is independent. When an ad request matches:
- Both campaigns bid with that SKU.
- The auction/priority algorithm selects one campaign’s ad (highest bid, budget availability, etc.).
Beware of self‑competition: two of your campaigns may out‑bid each other and inflate CPC/CPM.
Is there a duplicate (copy) feature for campaigns?
Not yet. To replicate a campaign:
- Create a new campaign.
- Manually re‑enter settings, budgets, targeting, creatives, and products.
- Use a versioned naming pattern (e.g., “Summer Sale v2”) for clarity.
Feature request for one‑click duplication is on the roadmap.
Why is category info missing in Search campaigns?
Search campaigns target keywords, not product categories. Therefore:
- Category field in reports/details is intentionally blank.
- Use Search‑Term & Keyword metrics instead of category breakdowns.
- Category targeting appears only for Category (browse) or Auto campaign types.