Campaign Settings

Adjust various campaign settings to optimize the performance of your platform.

What is a Product Rate?

A product rate is a threshold value that marketplaces can add for the products to be included into campaigns. You can take two actions against advertisers with products that do not meet the product rate criteria:
a. warn
b. warn and don’t allow to add

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How to access Product Rate?

In order to access the Product Rate, simply click Settings via the admin dashboard. Then, click Campaign and the the first box you see is the Product Rate settings. On this page, you can easily customize the Product Rate settings by turning it on or off, adding minimum product rate requirement, and selecting an appropriate action for advertisers that do not meet your pre-determined product rate requirement.

What is a Product Stock?

A product stock is a threshold stock amount that marketplaces can add for the products to be included into campaigns. You can take two actions against advertisers with products that do not meet the product stock criteria:
a. warn
b. warn and don’t allow to add

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How to access Product Stock?

The process of editing the Product Stock settings is similar to the aforementioned. Simply click Settings on admin dashboard and choose Product Stock in the Campaign Settings. This page will allow you to edit the Product Stock settings by turning it on or off, adding minimum product stock requirement, and selecting an appropriate action for those advertisers that do not meet your pre-determined product stock requirement.

What is a demographic targeting feature?

Demographic targeting allows advertisers to deliver the most relevant ads by targeting the right audience at the right time. Shoppers can be targeted based on various factors such as age, gender, and location.

As a marketplace, you can specify the access to demographic targeting options either to:
a. All Advertisers
b. Selected Advertiser (If this option is selected, marketplaces can add advertisers on the list.)
c. No Advertiser

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How to access Demographic Targeting?

Following the same steps above, select Demographic Targeting on Campaign settings, which can be accessed through Settings on admin dashboard. After arriving on the demographics page, you can select who can access the targeting options, as well as upload your list of selected advertisers.

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How to integrate Demographic Targeting capability to your marketplace?

To integrate the demographic targeting feature simply connect your Customer Relationship Management (CRM) and other relevant data to GoWit's platform.

What is Ad Formats settings?

Ad Formats settings allow you to decide which ad formats advertisers are allowed to place on your platform. Currently, only Sponsored Product ads are provided. Sponsored Brand and Banner ads will be available very soon.

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How to access Ad Formats settings?

Ad Formats settings can be accessed in Campaign Settings via the admin dashboard. To activate any particular ad format, just switch the toggle to the right. That's it, you are all set!