Reporting Overview
Reports are to evaluate the performance of ads created on your platform. Reports provide insights using various metrics and dimensions related to campaigns and advertisers.
Report Types
You can create 2 types of reports: predefined or customized.
With the predefined report, you can create performance reports depending on product, category, brand, keyword, campaign, advertiser, and ad placement.
And with the customized report, you can conduct performance evaluation by adding various metrics such as impressions, click, sale quantity, budget, CVR to the report and by applying filters in dimensions or metrics e.g campaign name, category and bid type.
Change Reports
Reports can be edited. Added metrics, dimensions and filters can be changed.
Metrics
Impressions
Number of times your ad was displayed.
Sales
Total amount of revenue earned by ads.
Clicks
Total number of chargeable clicks.
Sale Quantity
Total number of sales from ads.
Advertising Cost of Sales (ACoS)
The amount of money you spent on advertising versus sales you received. The formula for ACoS is ( [total ad spend] ÷ [total sales] ).
CVR (Conversion Rate)
The percentage of users who take a desired action after clicking on.
CTR (Click Through Rate)
Percentage of chargeable clicks relative to impressions (clicks divided by impressions).
Average CPC (Cost Per Click)
Total spent on your ads divided by total clicks.
Number of ads
Your total number of ads running.
Total budget
The overall budget for the ad campaign.
Daily budget
Maximum amount you can spend each day.
Budget loaded
Amount you have loaded into your ad budget.
Budget left
Amount left after spent on ads.
Budget spent
Amount you spent on ads impressions or interactions.
Breakdowns
Breakdowns, along with metrics, determine what data is shown in your reports. They help you slice your report data by certain attributes.
The order of breakdowns in a report depends on the order you add them. You can change, add, or remove breakdowns.
Here are some breakdowns to add your report:
Name of the campaign, Name of the advertiser, Bid Type, Category, Product, Brand, Keyword, Ad placement, Location, Gender
Types of Predefined Reports
| Type | Breakdowns | Metrics |
|---|---|---|
| Product Performance | Product | Impressions, Clicks, Conversion Rate, Sales, Ad Spend, Average CPC, ACoS, ROAS |
| Product Category Performance | Category | Impressions, Clicks, Conversion Rate, Sales, Ad Spend, Average CPC, ACoS, ROAS |
| Brand Performance | Brand | Impressions, Clicks, Conversion Rate, Sales, Ad Spend, Average CPC, ACoS, ROAS |
| Keyword Performance | Keyword | Impressions, Clicks, Conversion Rate, Sales, Ad Spend, Average CPC, ACoS, ROAS |
| Campaign Performance | Campaign | Impressions, Clicks, Conversion Rate, Sales, Ad Spend, Average CPC, ACoS, ROAS |
Archive Report
Reports that are no longer needed may be archived.
Export Report
Reports that are generated may be exported.
Updated almost 2 years ago